Recently, 100plus China labor protection products fair closed perfectly in Shanghai New International Expo Center. As the upgrading work of the 100th fair, more than 1500 enterprises participated in the exhibition, and the exhibition hall scale reached 80000 square meters. It focuses on the latest science and technology and product service level in the current labor insurance industry. Different from the past exhibitions, more and more enterprises begin to pay attention to the process of branding. Instead of the traditional concept of neglecting brand and valuing service, they upgrade their brands one after another.
   

As we all know, camel is the leader of outdoor sports brand. Camel with fashionable design concept, leisure and comfortable brand characteristics, loved by the majority of outdoor lovers. More than 2000 physical stores have been opened in 155 cities across the country. Outdoor sports products have become the category sales champion in tmall and other e-commerce platforms for 9 consecutive years. The products are exported to more than 20 European and American countries. In 2020, the best-selling products are among the best in many overseas e-commerce platforms.

Zhongmai is committed to creating more comfortable safety shoes as its vision, and it also called out the loud slogan of "more world top 500 choose Mai safety shoes" in this exhibition. Zhongmai always insists on safety and comfort as the core, and designs products with different materials according to different foot types, so as to solve the problems of airtight safety shoes, heavy soles and uncomfortable feet. On this basis, the sponge buffer layer is added to make the feet have more space to stretch, which solves the common problems of many shoe brands and provides more comfortable experience for more people wearing safe shoes. Because of its unique "customized service for safety shoes", CMAC has been recognized by many of the world's top 500 enterprises, such as PetroChina, China nuclear power, Ordnance Group, Mercedes Benz, abb, etc. In addition, in this exhibition, Zhongmai changed the traditional brand impression of the past, and for the first time cooperated with camel camel to release the co branded safety shoes, presenting a diversified fashion brand image.

Camel is a popular outdoor sports brand all over the world, and Zhongmai safety shoes is a leading enterprise in the field of foot safety protection. The joint safety shoes launched by camel and Zhongmai are even more powerful. Camel entered the field of personal protection for the first time, and chose to cooperate with China and Malaysia in safety shoes. It also paid more attention to the professionalism and industry-leading technology of China and Malaysia in the field of safety. Therefore, the co branded new products released in this exhibition are a perfect combination of fashion and safety.

Cmael always advocates healthy sports, goes outdoors and is close to nature. In recent years, Bell's outdoor adventure program "survival in the wild" has attracted countless people who yearn for outdoor exploration. The signing of camel brand and bell, China and wheat provide the concept of safety and comfort for the first-line struggling people. It is this collision between work and life that can create such a unique safety shoes product. Only in the exhibition can be widely concerned. And the number of visitors to the exhibition space of China and wheat has also reached a new record, and the effect is gratifying.

With the perfect closing of the Shanghai exhibition, the success of the joint name of strong and strong brands also marks the new era of safety shoes. In the future, we believe that camel and China wheat will create more unique products and fully open a new trend of safety shoes!